Case Study
Dum Event delivered a 450 m² national pavilion for the Government of Türkiye at London Tech Week, bringing 55 startups from Türkiye together at Olympia London. Developed through the DUM FLEX approach, the pavilion created a unified national presence while giving each participating company a clear space for introducing its work and meeting visitors.
The project needed to accommodate 55 startup companies within one coherent pavilion and present them as part of Türkiye's wider technology ecosystem. The environment required individual exhibitor touchpoints alongside shared meeting, hospitality and networking areas, all connected through a consistent identity.
DUM FLEX provided the modular and hybrid framework needed to organise a large number of participants across 450 m². A consistent visual system connected the pavilion, while individual company graphics and content remained clearly identifiable. Open circulation, shared seating and meeting points supported interaction across the pavilion without losing the overall Türkiye identity.
Dum Event managed the project from start to finish, including brief development, spatial planning, design, technical and venue coordination, DUM FLEX production, company graphics, AV integration, logistics, installation, on-site project management and dismantling.
The completed pavilion brought 55 Turkish startups together within a single, clearly organised environment at London Tech Week. No performance, investment or visitor-number claims should be added unless supplied by the client or event organiser.
