Case Study
Dum Event delivered a 54 m² DUM FLEX exhibition stand for Questel at the INTA Annual Meeting at ExCeL London. The stand translated the company’s intellectual property management and innovation software expertise into a clear, digitally focused visitor environment.
Questel required a highly visible setting for digital product communication, software demonstrations and business discussions. The stand needed to support different conversation formats while retaining an open and accessible frontage.
A large central digital surface established the main communication focus, supported by two interactive screens positioned for individual demonstrations. A suspended circular Questel sign strengthened long-range visibility, while open lounge seating and high-table discussion points provided flexible settings for visitor engagement. Storage was integrated behind the public-facing environment.
Dum Event managed the complete programme, including design, technical and venue coordination, production, graphics and AV coordination, logistics, installation, on-site exhibition operations, hospitality management and dismantling.
The stand gave Questel a clear and highly visible technology presence while supporting software demonstrations, networking and business discussions throughout the INTA Annual Meeting.
