Case Study
Dum Event delivered a 27 m² DUM FLEX exhibition stand for Bujairami Sydney at Tones of Beauty Expo at ExCeL London. The environment combined product-focused presentation with a soft and distinctive visual identity for the fragrance brand.
The stand needed to present a varied fragrance collection clearly, support close product discovery and remain highly visible within the busy beauty exhibition environment.
Integrated shelving and illuminated exhibition units created an organised product display around the open visitor area. A softly lit pastel palette supported the character of the fragrance collection, while a suspended circular sign gave the brand recognition from across the hall.
Dum Event managed the complete programme, including design, technical and venue coordination, production, product-display architecture, graphics, logistics, installation, on-site exhibition operations, hospitality management and dismantling.
The stand created a welcoming, product-led environment that gave Bujairami Sydney a distinctive presence at Tones of Beauty Expo in London.
