Case Study
Dum Event delivered a 300 m² Bespoke exhibition stand for Turkish Airlines at WTM London, held at ExCeL London. The project combined a high-impact open presence with the private and operational spaces required to support meetings and hospitality throughout the show.
The stand needed to establish a strong Turkish Airlines presence across the exhibition hall while supporting both visitor engagement and private business activity. Two meeting rooms and a fully equipped kitchen were incorporated into the 300 m² layout, alongside open hospitality and reception areas.
The Bespoke build was developed around a 50 m² P2.6 LED screen that acted as the primary visual feature of the stand. Suspended illuminated banners increased long-distance visibility, while warm timber finishes, linear lighting and controlled brand details created a cohesive architectural language across the open and enclosed areas.
Dum Event managed the project end to end, including brief development, design, technical and venue coordination, production, graphics, AV integration, logistics, installation, on-site project management and dismantling.
The completed stand provided Turkish Airlines with a highly visible, fully serviced environment for welcoming guests and conducting meetings at WTM London. No commercial or visitor-performance claims should be added without supporting evidence.
