Case Study
Dum Event delivered a 200 m² Bespoke chalet for the Türkiye Pavilion at MIPIM in Cannes. Developed with the Ministry of Environment, Urbanisation and Climate Change of Türkiye, the pavilion brought eight participating companies together within a highly visible national presence.
The chalet needed to represent Türkiye through one coherent international identity while giving eight participating companies space to communicate their projects, host visitors and conduct business discussions throughout MIPIM.
A deep blue and gold exterior established the national identity, while a large-format LED media wall created a powerful visual landmark along the chalet frontage. Inside, illuminated company areas, digital presentation surfaces and lounge seating supported project communication, meetings and hospitality.
Dum Event managed the complete programme, including design, technical planning and venue coordination, production, participant graphics, LED and AV coordination, logistics, installation, on-site exhibition operations, hospitality management and dismantling.
The chalet created a distinctive Türkiye presence at MIPIM, combining public-sector representation, eight participating companies, large-scale digital communication and business hospitality within one unified environment.
