Case Study
Dum Event delivered a 45 m² DUM FLEX exhibition stand for EKA Elevator at UK Construction Week London, held at ExCeL London. The stand combined a compact open layout with strong product communication and integrated architectural lighting.
The space needed to present EKA Elevator clearly within a relatively compact footprint while remaining approachable from the surrounding aisles. The layout also needed to accommodate product graphics, digital content and informal conversations without reducing visibility.
The stand was constructed using the DUM FLEX profile system. Blue LED strip lighting was integrated directly into the profiles, turning the modular structure into a distinctive visual feature. Open corners, illuminated branding and carefully positioned product graphics maintained a clear visitor route and a consistent identity throughout the stand.
Dum Event managed the complete project, including design development, technical planning, production, graphics, lighting integration, logistics, installation, on-site delivery and dismantling.
The completed stand gave EKA Elevator a clearly identifiable, functional environment that demonstrated how the DUM FLEX system can combine modular construction with a customised brand presence.
