Case Study
Dum Event delivered a 60 m² Bespoke destination-promotion stand for Balıkesir Metropolitan Municipality at ITB Berlin. The environment presented the region’s diverse tourism offer through large-format digital content and dedicated destination information points.
The stand needed to introduce Balıkesir and destinations including Ayvalık, Marmara and Edremit to an international tourism audience. Multiple regional stories had to be organised within one clear municipal identity, supported by visitor hospitality and operational facilities.
A large central screen created the main visual focus, while vertical digital panels along the stand edges presented individual destinations. A light timber floor, clean architectural frame and open layout created an accessible visitor environment, with kitchen and storage integrated behind the public-facing areas.
Dum Event managed the complete programme, including design, technical and venue coordination, production, destination graphics, digital display integration, logistics, installation, on-site exhibition operations, hospitality management and dismantling.
The stand brought multiple Balıkesir destinations together within a coherent, digitally led environment designed for international tourism promotion at ITB Berlin.
