Case Study
Dum Event delivered a 35 m² Bespoke exhibition stand for Cullinan Belek at ITB Berlin. The compact open-lobby environment combined a strong architectural ceiling feature with large-format digital content and premium hospitality finishes.
The stand needed to communicate Cullinan Belek’s premium hospitality character within a compact 35 m² footprint. Without a meeting room, the space had to remain open and welcoming while supporting informal conversations and continuous hospitality service.
A geometric illuminated ceiling framed the stand and increased visibility from the aisle. A large LED screen carried destination content, while warm timber, stone-effect details, soft seating and a sculptural reception counter created an intimate open-lobby atmosphere. Kitchen and storage were integrated behind the visitor-facing environment.
Dum Event managed the complete programme, including design, technical and venue coordination, production, graphics, LED integration, logistics, installation, on-site exhibition operations, hospitality management and dismantling.
The stand translated Cullinan Belek’s premium hospitality identity into a compact, highly visible and operationally supported environment at ITB Berlin.
