Case Study
Dum Event delivered a 75 m² Bespoke pavilion for Turcorn 100 at 4YFN Barcelona. Located at Fira Gran Via alongside MWC Barcelona, the shared environment hosted 25 startups from Türkiye within one distinctive national technology presence.
The pavilion needed to give 25 startups a unified international presence while supporting both open networking and private business discussions. Without a presentation stage, the visitor experience focused on strong visual recognition, digital communication and meeting functions.
A circular illuminated entrance created the pavilion’s defining architectural feature and framed views into the shared meeting environment. Red and black Turcorn 100 graphics, large digital surfaces and integrated participant branding connected the individual startups, while private meeting, kitchen and storage spaces were incorporated behind the visitor-facing areas.
Dum Event managed the complete programme, including design, technical and venue coordination, production, participant graphics, digital display integration, logistics, installation, on-site exhibition operations, hospitality management and dismantling.
The pavilion gave 25 Turkish startups a unified and highly recognisable environment for networking and business discussions within the international 4YFN startup ecosystem.
