Case Study
For MRO Europe at ExCeL London, Dum Event delivered a 55 m² double-decker Bespoke stand for Turkish Technic. The project was designed to achieve maximum functional value within a compact footprint while expressing the brand's technical identity with clarity and impact.
The limited floor area needed to support both an open exhibition presence and more private business activity. The solution therefore had to use vertical space efficiently while maintaining clear circulation, brand visibility and a strong visitor-facing frontage.
A double-decker Bespoke structure expanded the usable space without compromising the open ground-floor experience. Custom-painted red, grey and white surfaces translated Turkish Technic's corporate identity into the architecture. At the centre of the stand, an LED propeller display introduced movement and technology, becoming a natural focal point for visitors.
Dum Event managed the project end to end, covering design, technical and venue coordination, Bespoke production, custom painting, graphics and AV integration, logistics, installation, on-site management and dismantling.
The completed stand created a high level of functional space within 55 m² while maintaining a clear and distinctive Turkish Technic presence. The LED propeller display provided an engaging central feature without relying on unsupported visitor metrics.
