Case Study
Dum Event delivered a 75 m² Bespoke exhibition stand for ANEX Tour at WTM London. The shared environment brought four hotels operating under ATG Hospitality together with MGA Airlines, giving each brand an individual presence within one coordinated stand.
The project needed to accommodate multiple travel, hospitality and aviation brands within a limited footprint without losing clarity. Each participant required a visible presentation point, while the overall stand needed shared hospitality space and a private setting for focused meetings.
A long open frontage was organised as a sequence of illuminated and digital brand displays, allowing each hotel and MGA Airlines to communicate independently. A restrained white architectural framework unified the different identities, while hospitality seating and an enclosed meeting room supported different forms of visitor engagement.
Dum Event managed the project end to end, including design development, technical and venue coordination, production, graphics, digital display integration, logistics, installation, on-site project management and dismantling.
The completed stand gave five participating brands clear individual visibility while presenting them as part of one coordinated ANEX Tour environment at WTM London.
