Case Study
Dum Event delivered an 85 m² Bespoke pavilion for Turcorn 100 at GITEX Global in Dubai. The shared environment hosted 22 startups from Türkiye and combined individual company visibility with presentation, meeting and hospitality functions.
The pavilion needed to bring 22 startups together under the Turcorn 100 identity while giving participating companies visible representation. A presentation stage, meeting settings and operational back-of-house areas also had to be incorporated within the 85 m² footprint.
A strong pink and white visual system connected startup identities across the pavilion. Large digital surfaces and the presentation stage created a focal point for shared content, while open lounge seating and more focused meeting areas supported different levels of engagement. Kitchen and storage spaces were integrated behind the visitor-facing environment.
Dum Event managed the entire programme, including design, technical and venue coordination, production, participant branding, presentation-stage and digital-display integration, logistics, installation, on-site exhibition operations, hospitality management and dismantling.
The pavilion gave 22 Turkish startups a unified international presence while providing shared presentation, meeting and hospitality infrastructure at GITEX Global.
