Case Study
Dum Event delivered a 130 m² Bespoke exhibition stand for Regnum Hotels at Arabian Travel Market in Dubai. The stand interpreted the brand’s open-lobby approach through a hospitality-led layout, a large illuminated canopy and extensive planting.
The exhibition environment needed to communicate the atmosphere of Regnum Hotels without relying on enclosed meeting rooms. The space therefore focused on visibility, open hospitality, informal conversations and a strong resort-inspired material and landscape language.
A floating illuminated canopy formed the stand’s primary visual landmark. Planted edges, dark stone surfaces, warm timber details, an integrated bar and multiple lounge settings created a welcoming sequence of open hospitality zones while preserving visibility from the surrounding aisles.
Dum Event managed the complete project, including design development, technical and venue coordination, production, graphics, lighting, logistics, installation, on-site exhibition operations, hospitality management and dismantling.
The completed stand translated the visual character of a luxury resort lobby into an open exhibition environment for Regnum Hotels at Arabian Travel Market.
