Case Study
Dum Event delivered a 45 m² Bespoke exhibition stand for ATG Hospitality at ITB Berlin. The compact environment brought four hotel brands together while providing each property with a dedicated illuminated and digital communication point.
The stand needed to give four hotel brands distinct visibility within a 45 m² footprint, while maintaining one coordinated ATG Hospitality identity. Open visitor engagement and a private meeting function also had to be balanced within the compact plan.
A clean architectural framework organised the four brand presentations along the stand’s open edges. Warm timber finishes and integrated lighting softened the environment, while individual digital displays and illuminated panels distinguished each hotel. Open hospitality seating and an enclosed meeting room supported different forms of engagement.
Dum Event managed the complete programme, including design, technical and venue coordination, production, graphics, digital display integration, logistics, installation, on-site exhibition operations, hospitality management and dismantling.
The stand gave four hotel brands individual visibility while presenting them as part of one consistent ATG Hospitality environment at ITB Berlin.
