Case Study
Dum Event delivered a 36 m² Bespoke exhibition stand for Sandalyeci at Passenger Terminal Expo at ExCeL London. The open showroom environment presented the company’s contract furniture collections within a warm and hospitality-led setting.
The stand needed to display a varied selection of seating and tables clearly while allowing visitors to experience the products directly. Within a compact footprint, the environment also needed to communicate Sandalyeci’s international contract furniture expertise.
A vertical timber-slat feature wall established a warm architectural backdrop for the product collection. Illuminated branding and an integrated digital screen strengthened communication, while the open showroom layout organised different seating and table types into a natural hospitality setting without enclosed service spaces.
Dum Event managed the stand design, technical and venue coordination, stand production, graphics and AV coordination, logistics, installation, on-site exhibition operations, hospitality management and dismantling. The exhibited furniture products were supplied by Sandalyeci.
The stand created a compact but varied showroom environment that allowed visitors to experience Sandalyeci’s contract furniture collections directly within the international airport design and operations sector.
