Exhibition Stand Builder for Spring Fair
Spring Fair runs 7–10 February 2027 at the NEC Birmingham, the UK's home, gift and fashion trade show, drawing 40,000+ retail buyers to see 1,500+ brands across the Home & Design, Gift, Fashion and Everyday sectors. We build exhibition stands for NEC shows, in custom wooden construction or on our DUM FLEX™ frame, with the drawings, the organiser submissions and our own crew on site. Our most recent build in that venue is an 18 m² DUM FLEX stand for Bren Power at Smart Manufacturing Week.
Get a quote →Spring Fair is a buying floor, organised around four sectors
The organiser's own figures put purchasing authority at the centre of the show: 40,000+ retail buyers, 86% of them with the authority to place an order, from 124 countries, looking across Home & Design, Gift, Fashion and Everyday. Buyers named by the organiser include Argos, Dunelm, John Lewis, TK Maxx and Fortnum & Mason.
A floor split between shell scheme and space-only
Spring Fair runs a large number of smaller and mid-size consumer brands on shell scheme, alongside larger brands who take space-only plots and build from scratch. We work either route: graphics, lighting and fixtures fitted into an organiser shell, or a custom wooden or DUM FLEX™ build on a bare space-only plot.
Product carries the stand, not the messaging
Buyers here are assessing product, not reading a mission statement. Shelving, sample display and clear sightlines to the range do more work on this floor than a headline claim would; we design the stand around what a buyer needs to pick up, turn over and compare.
Standing out in a hall full of the same shell scheme panels
With so many exhibitors on the same organiser shell, a stand that keeps the standard panel-and-fascia look reads the same as the row either side of it. The fix is usually not a bigger footprint, it is what goes inside the footprint you have.
Working inside the shell scheme envelope, or stepping off it
Custom graphics, a fitted counter, targeted lighting and a proper product wall can be built inside a standard shell scheme footprint without breaching the organiser's height or fixing rules. It is the fastest way to look like a considered brand rather than a shared panel system.
For brands ready to step off shell scheme, a small DUM FLEX™ frame gives a stand at a footprint similar to a large shell plot, without the one-off cost of a full custom build.
Glee and Pure London x JATC join the same halls in 2027
Organiser Hyve Group brings Glee (garden and outdoor living) and Pure London x JATC (fashion, at the NEC since 2025) onto the same site as Spring Fair for 2027, widening the audience walking past any one stand.
A stand read by visitors outside your own sector
A home and gift buyer crossing over from Glee or Pure London x JATC will not know your category from a glance. We keep the headline of what a brand sells to one clear line, visible from the aisle, so a cross-over visitor reads it correctly before they decide whether to stop.
Booking early as three shows compete for the same halls
Three organiser events sharing one site means plot allocation moves faster than a single-show year. Appointing a stand builder as soon as your plot is confirmed keeps the design and the organiser's drawing approvals off the critical path.
A shop-in-shop stand: dense product, still walkable
Home, gift and everyday brands often need to show a full range rather than a single hero product. We build shelving, product bays and an order-writing corner into the stand so density does not turn into clutter.
Whether that is a custom wooden fixture system or a DUM FLEX™ frame fitted with shelving, the goal is the same: a buyer can walk the range, handle the product and sit down to write an order, without the stand feeling like a stockroom.
Talk to us about Spring Fair →Exhibiting at Spring Fair: the questions we get asked
When and where is Spring Fair 2027?
7–10 February 2027 at the NEC Birmingham. Dates are published by the organiser on springfair.com.
What is Spring Fair?
Spring Fair is the UK's home, gift and fashion trade show, held each February at the NEC Birmingham. The organiser reports 40,000+ retail buyers and 1,500+ brands across the Home & Design, Gift, Fashion and Everyday sectors.
Do you build shell scheme upgrades or space-only stands for Spring Fair?
Both. Many Spring Fair exhibitors are on organiser shell scheme; we fit custom graphics, lighting and fixtures inside that footprint, or build a full custom wooden or DUM FLEX™ stand on a space-only plot.
Have you built exhibition stands at the NEC Birmingham before?
Yes. Our most recent NEC project is an 18 m² DUM FLEX™ stand for Bren Power at Smart Manufacturing Week. Hall rules and logistics carry across NEC shows, and we design to Spring Fair's own exhibitor manual once you are appointed.
Are Glee and Pure London x JATC part of Spring Fair?
From 2027, Glee and Pure London x JATC are co-located with Spring Fair on the same NEC Birmingham site under organiser Hyve Group, which widens the buyer traffic passing any one stand.
How early should we appoint a stand builder for Spring Fair?
As soon as your plot is confirmed with the organiser, so the design, drawing approvals and the NEC's own logistics booking run on one programme rather than against a closing tenancy window.